A recent Debt Rescue consumer survey conducted in April 2026 found that 9 out of 10 South Africans are under serious financial strain.
With electricity tariffs going up by 8.76% for Eskom customers in April 2026 and fuel prices climbing, the cost of everyday goods is rising too.
The survey found that 75% of respondents believe fuel increases are driving up the cost of goods and services, and 60% expect grocery costs to rise significantly in the coming weeks.
Neil Roets, CEO of Debt Rescue, said consumers are no longer just cutting back on extras. They are being forced to sacrifice basic needs to get through the month.