As festive memories fade, consumers face a tough year ahead
SOUTH Africans are headed into the new year with a debt hangover that’s going to pound their heads far worse than any babbalas headache. And it’s not going to get better. Experts are warning that 2016 will be extremely tough on the pocket and that consumer debt is in a state of crisis.
They cite rising food prices, likely interest rate hikes, a bleak jobs outlook and festive season splurging as factors that will hit consumers where they feel it most. The housing market will also be under extreme pressure. And President Jacob Zuma’s firing of Nhlanhla Nene as finance minister last month has dealt a body blow to the economy.
“It is going to be a tough year,” said Cas Coovadia, MD of the Banking Association of South Africa. “People aren’t managing their debt or making ends meet. We are in a situation where people are borrowing money just to put food on the table.”
Economist Azar Jammine said: “A lot of damage has been done in the form of the collapse in the value of the rand. This will mean higher interest and inflation rates and those are bad news for consumers.” If Finance Minister Pravin Gordhan wanted to “maintain fiscal discipline”, he would have to raise taxes significantly, Jammine said.
That included a possible increase in VAT and in the fuel levy of about 20%, which would raise petrol prices by 50c a litre. Already in 2014, South Africans were the world’s biggest borrowers, according to the World Bank. Its Global Findex report found that 86% of South Africans took out a loan, more than double the global average of 40%.
Research by debt management company Debt Rescue found that more than half of home-owners are struggling to pay their home loans, and just under 60% battle to meet credit card payments. Fewer than a quarter have any money left at the end of the month. FNB’s John Loos, who analyses the property market, said home affordability had undergone “gradual deterioration” and this looked set to continue in 2016.
Interest rates were expected to tick up gradually this year, while “it seems unlikely that municipalities and utilities will stop above-inflation tariff and tax increases”. Loos said rising electricity costs and municipal rates and tariff increases that were running above income inflation meant that home-owners would struggle to keep their heads above water.
“People are very much in trouble out there — everyone is struggling.”
Debt Rescue CEO Neil Roets said: “People do not budget properly for the festive season. They overspend, and then in January there are expenses like school fees and uniforms, but no money. They then start to default on credit repayments, credit providers then take action, and the situation gets a whole lot worse.”
He said South Africans were notorious for buying luxury cars and branded clothing they couldn’t afford. Many seeking debt rescue had credit cards and store cards — both of which incur high interest rates.
There was also a psychosocial component to consumer debt be-cause “it has a negative effect on families, relationships” and mental wellbeing.
The biggest mistake people made was “trying to keep up with the Joneses”. Port Elizabeth attorney Wouter Minnie reported a recent increase in applications for debt review, including from professionals and those in the “upper middle class”. “People are very much in trouble out there,” Minnie said.
“Preachers, attorneys, advocates — everyone is struggling.” National Credit Regulator CEO Nomsa Motshegare said that if consumers wanted to begin the new year in a financially sound position, they needed to know how they spent their money during the festive sea-son. They should provide for typical start-of-year expenses such as school fees, uniforms and stationery.
The NCR’s latest figures, for the quarter ending last September, show that the number of credit applications dropped by 2%. However, secured credit, which is dominated by vehicle finance, increased by 7.8% from the previous quarter, while unsecured credit jumped 18%.
FNB chief economist Sizwe Nxedlana said consumer confidence was at an all-time low. Figures suggested that higher-income earners were improving their debt situation, but lower-income earners were not.
“We’re seeing that in our own numbers and we are seeing it nationally,” he said. Food price increases, due to the drought and weaker rand, are expected to be one of the biggest headaches for consumers this year.