Financial experts are cautioning South Africans to think carefully before joining the Black Friday rush on November 28, warning that impulsive, credit-fuelled shopping could leave households battling long-term debt well into 2026.
Economists and debt counsellors say while seasonal discounts can offer much-needed relief amid rising living costs, many consumers rely on credit to fund their purchases, a habit that often leads to missed repayments and what has become known as “Debt December” and “Januworry.”
Neil Roets, CEO of Debt Rescue, said the event has become a double-edged sword. “Black Friday has the potential to offer real relief for many South Africans who are feeling the pressure of rising living costs,” he said. “At Debt Rescue, we understand that many families use these specials to stock up on groceries and essentials, especially after a year of financial strain. My concern is that when these purchases are made on credit, it can create added pressure in the new year, now referred to as Januworry.”
Roets said that repayments often clash with other expenses early in the year. “We’ve seen how repayments that begin in January can quickly become overwhelming when household budgets are already stretched, especially with school expenses,” he said. “Breaking the cycle of festive season overspending comes down to planning and discipline, setting clear budgets, comparing prices, and avoiding impulse purchases.”