Neil Roets, CEO of Debt Rescue, said this reflected a broader change in how
households are managing their money. “At Debt Rescue, we see this as
part of a broader change in household money management: shoppers are
paying much closer attention to what they are buying, what they actually
need and whether the price they are paying can be justified withing their
monthly budget,” Roets said.
Roets said that from a consumer finance perspective, the trend suggested
that purchasing decisions were becoming less automatic.
“Established brand loyalty may still matter, but when household finances
are constrained, consumers have a stronger financial incentive to
compare alternatives and decide whether paying more for a particular
product remains affordable,” he said.
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